2D Animation Commercials - Deklanşör Yapım

Deklanşör Yapım

2D Animation Commercials

2D Animation commercial idea has come to the market as an economic alternative to costly 3D Animation commercials. However, it has grown in popularity so incredibly fast; many 2D creation techniques reach to an advanced level in a very short period of time. A 2D animation commercial’s popularity comes from its flexibility to comply with details expected, and no need to shoot any video/photo on the contrary of 3D animation process.

2D animations can be used on any project where the other types of commercials are used. However, creating 2d animation commercials are complicated and have longer production times, even for specialists. In the end, very effective results are provided by the limitless options of applying any creative idea.

Animation creating programs are the only tools that our specialists use. But these programs must not be confused with insufficient applications and fake PC programs; their software is based on simple algorithms and yields limited results far from creativity.

A good animation commercial means to reach or target audience in an amusing way; it is an accurate approach because all of us wish to take  some breaks during stressful working days by watching short funny videos. It is the exact critical point that 2D animation commercials come into play, very effectively. But total video time should be short as much as possible, because even medium video times can cause a negative outcome as people may leave watching funny videos when they reach the minimum relaxation state.

The basic answer to the question –how can an animation commercial be made- is quite simple; With a strong studio PC, appropriate animation program and an experienced specialist.

2D Animation Commercial Services

2D Static Animation Commercials

2D Dynamic Animation Commercials

2D Static Animation Commercials

The difference between static and dynamic terms in 2D animation commercials is – the motion act of foreground objects and background images. This difference seems simple at first but they have completely different logics and must be done in completely different techniques.

Static 2D animation commercials are the projects composed with layers on layers. Characters supported by simply moving images and voice-overs introduce our product/service that we wish to promote. They attract attention easily among standard video ads with their colorful, curious and funny themes. With total video time between thirty seconds and two minutes, static 2D animation commercials yield more efficient results for promoting our product/service than typical methods thanks to quicker working times, no need to shooting and absence of unexpected delays.

In addition, static 2D animation commercials are more economic than both dynamic 2D animations and 3D animations.

Shooting Procesures:

  • Inspection on the product or the service that subjected to the animation, inspection visit.
  • Creating animation commercial idea
  • Obtaining information about the product or the service that subjected to the animation (Logo, visuals, various details… etc.)
  • Creating 2D animation commercial-After Effects
  • Arranging VFX and SFX (Premiere-After Effects)
  • Completing the animation commercial (Total time from “zero” point: 2 weeks)
  • Total video time: 30 seconds – 2 minutes (Intro and Outro included)

Options:

  • Creating and adding voice-overs

Equipment:

  • All work is done digitally.

2D Dynamic Animation Commercials

Results of 2D Dynamic animation commercials exceed all expectations in quality and performance with rich character variation, VFX and SFX optimization, spectacular backgrounds and flowing themes. They are quite popular choice because effective and successful works can be created as good as 3D animations, and with much less production cost.

2D Dynamic animations need attention with care by specialists, longer production times and have complicated process. However, results are flawless on many aspects and flexible when it comes to making revisions. Therefore, 2D Dynamic animation commercials are like the magical formula that can create the commercial we exactly imagined.

Shooting Procedures:

  • Inspection on the product or the service that subjected to the animation, inspection visit.
  • Creating animation commercial idea
  • Obtaining information about the product or the service that subjected to the animation (Logo, visuals, various details… etc.)
  • Creating dynamic animation loop elements (After Effects)
  • Creating 2D animation commercial-After Effects
  • Arranging VFX and SFX (Premiere-After Effects)
  • Completing the animation commercial (Total time from “zero” point: 4 weeks)
  • Total video time: 1 – 3 minutes (Intro and Outro included)

Options:

  • Creating and adding voice-overs
  • 2,5D Background construction and addition

Equipment:

  • All work is done digitally
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